SEO Tools

Blog Idea Generator

Stuck for something to write? Enter your blog’s subject and get post ideas in twenty formats, each labelled with the kind of post it is and why that format works. Choose a goal, such as being found in search or showing expertise, and the formats that serve it come first.

  • Private by default
  • No sign-up
  • Free to use

These are angles to write from, not keyword research. Check what your readers actually search for before you commit to a topic.

Blog post ideas

    How to use Blog Idea Generator

    1. Enter what your blog is about.
    2. Add who reads it, if you have a particular audience.
    3. Choose what the posts should achieve.
    4. Star the ideas you want to write and copy them into your content plan.

    Blog Idea Generator features

    Twenty formats

    Guides, how-tos, checklists, comparisons, myths, case studies, opinion, interviews and more.

    Ordered by goal

    Formats suited to search, trust, community or sales appear first.

    Explains the format

    Each idea notes why that kind of post is worth writing.

    Second variations

    “More ideas” gives a different title for each format.

    Honest

    No invented search volumes or promises of traffic.

    Shortlist

    Collect ideas into a list for your editorial calendar.

    When to use Blog Idea Generator

    • Filling an editorial calendar for the next quarter.
    • Finding the first ten posts for a new blog.
    • Getting out of a rut of writing the same kind of post.
    • Planning content around a product or service.

    Blog Idea Generator FAQ

    Are these ideas based on search data?

    No. They are post formats applied to your subject. Before writing, check what people search for with your search console data, autocomplete suggestions or a keyword tool.

    How many ideas do I need?

    A dozen is enough for three months at one post a week. It is better to write a few ideas well than to collect a long list.

    Which formats work best for a new blog?

    Beginner’s guides, how-tos and answers to common questions. They match what people search for and remain useful for years.

    How do I turn an idea into a post?

    Decide who it is for and what they should be able to do after reading, then outline it. The Article Outline Generator on this site creates a structure to fill in.

    Can I change the titles?

    You should. The suggestions are working titles. Make them specific to what you will actually cover; the Blog Title Generator gives more variations.

    What if my niche is very narrow?

    Narrow subjects suit these formats well, because each post can go into real detail. If an idea reads oddly with your subject, rephrase the subject as a short noun phrase.

    Formats are the fastest source of ideas

    Most bloggers do not run out of knowledge; they run out of angles. Sitting in front of an empty page and asking “what should I write about?” rarely works. Asking “what would a checklist on my subject look like?” or “which myth about my subject annoys me most?” almost always does.

    That is the principle behind this generator. A format is a question you put to your own expertise. A beginner’s guide asks what newcomers need first. A mistakes post asks what you have seen go wrong. A cost post asks what people hesitate to enquire about. A case study asks what you have actually done. Twenty formats give twenty different ways into the same subject.

    Formats also serve different purposes. Guides, how-tos and glossaries answer questions people type into search engines and keep attracting readers for years. Personal stories, opinions and behind-the-scenes posts are not searched for, but they are what make readers trust and remember a writer. Comparisons and buyer’s guides reach people close to a decision. A healthy blog mixes all three.

    An idea is only a starting point. Before writing, check that someone wants it: look at the questions your readers ask, at search suggestions, and at what already exists. Then give the post something the others lack, your own experience, data or examples. That, rather than the format, is what makes a post worth reading.

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