Meta Description Generator
Enter what your page is about and get several meta descriptions written for its type: article, product, category, service, home page or tool. Each shows its length against the space search engines display, and a preview shows how it would look in a result.
- Private by default
- No sign-up
- Free to use
Meta descriptions
Written by AI
AI suggestions can contain mistakes. Check them before you use them.
Your shortlist
The shortlist is kept in this browser only.
Check your own meta description
How to use Meta Description Generator
- Choose the type of page and describe what it is about.
- Add the main keyword, a benefit or offer, and your brand name.
- Select Generate descriptions and compare the suggestions.
- Click a suggestion to preview it as a search result, edit it, and copy it into your page.
Meta Description Generator features
Written for the page type
A product page, a how-to article and a home page need different descriptions, and get different patterns.
Length feedback
Character count and a verdict for every suggestion: short, good, or likely to be cut off.
Search result preview
See the description under a title and URL, truncated where a search engine would cut it.
Check your own
Paste an existing description to measure and preview it.
Your facts only
Suggestions use the benefit and details you enter; no invented offers or claims.
Optional AI writer
An additional AI-written set when the site has it enabled.
When to use Meta Description Generator
- Writing descriptions for new pages before publishing.
- Replacing missing or duplicate descriptions found in an SEO audit.
- Shortening descriptions that are cut off in results.
- Drafting several versions to test which gets more clicks.
Meta Description Generator FAQ
How long should a meta description be?
Aim for 120 to 155 characters. Google cuts snippets by pixel width, roughly 155 to 160 characters on desktop and about 120 on phones. Put the most important information first, so that a shortened version still works.
Does the meta description affect rankings?
Not directly. Google has said for years that it does not use the description as a ranking signal. It affects whether people click your result, which is the reason to write it well.
Why does Google show different text from my description?
Google builds the snippet for each query and often takes a passage from the page when it matches the search better. That happens for a large share of results. A specific description that reflects the page content is used more often.
Where does the description go?
In the head of the page: <meta name="description" content="Your text">. In a CMS it is a field in the SEO settings of each page. The Meta Tag Generator on this site produces the complete tag.
Should every page have a unique description?
Yes. The same description on many pages helps none of them. If you cannot write one for every page, prioritise the home page and the pages that receive search traffic, and leave the rest empty so that the search engine picks its own text.
Should I include the keyword?
Once, in natural wording. Search engines show matching words in bold, which draws the eye. Repeating the keyword or listing variants reads as spam and wastes the limited space.
The 155 characters under your link
In a list of search results, each page gets three things: a title, an address and a few lines of text. The meta description is your suggestion for those lines. It is the only place where you can tell a searcher, in your own words, what they will find and why your page is the one to open.
A good description does three things in two sentences. It confirms relevance by naming the subject in the words the searcher used. It adds something specific that the title could not fit: a number, a price range, the scope of a guide, a delivery promise that you really offer. And it gives a reason to act, which can be as plain as “see sizes and prices”. Vague phrases about quality and passion use space without saying anything.
Length is a practical limit. Results are cut where they exceed the available width, and a sentence that ends in an ellipsis in the middle of its point loses its effect. Writing to about 155 characters, with the key message in the first 120, covers both desktop and mobile. Shorter is fine when the message is complete.
Finally, the description must match the page. Search engines compare it with the content and replace it when it does not fit the query, and visitors who feel misled leave at once. Write the description after the page is finished, describe what is actually there, and review the pages with the most impressions in Search Console from time to time: a better description on a page that is already shown often is one of the quickest improvements available.