WebSite Schema Generator
The WebSite markup on your home page tells Google what to call your site in search results. Enter the site name, alternative names such as an abbreviation or the domain, the home page URL, language and publisher, and copy valid JSON-LD with a stable @id that other markup can refer to. An optional SearchAction describes your site search.
- Runs in your browser
- No sign-up
- Free to use
How to use WebSite Schema Generator
- Enter the site name and home page URL.
- Add alternative names, one per line.
- Optionally add the site search URL.
- Copy the JSON-LD into the home page.
WebSite Schema Generator features
Site name
The name shown in results.
Alternative names
Abbreviations and domains.
Stable @id
Linked from WebPage markup.
SearchAction
Optional site search.
Checks
URLs, dates and required fields validated.
Private
Runs in your browser; nothing is uploaded.
When to use WebSite Schema Generator
- Fixing a wrong site name in Google.
- New sites and rebrands.
- Subdomains with their own names.
- Connecting site and page markup.
WebSite Schema Generator FAQ
Where does it go?
On the home page of the domain or subdomain only; Google reads site names from there.
Does SearchAction still show a search box?
No. Google retired the sitelinks search box in November 2024. SearchAction remains valid schema.org markup.
Why add alternative names?
Google may use one if the main name is unavailable or ambiguous.
How do I test it?
Publish the page and test its URL with Google’s Rich Results Test and the Schema Markup Validator, then watch the enhancement reports in Search Console.
How Google chooses a site name
Google uses WebSite structured data together with the home page title, headings and other signals. Consistency matters: if the markup says one name and the title says another, Google may choose either.
Use the name people actually use for your site, keep it short, and make sure it is not a generic phrase.
Privacy: everything on this page runs in your browser. What you type or paste is not uploaded, stored or logged, and the result is generated on your device, so you can safely work with unpublished content, client data or drafts.
Tip: the result updates as you type, so you can try variations quickly. Copy the output with one click or download it as a file, and keep a copy of your input if you want to come back later – nothing is saved between visits.
Who it is for: the tool is built for site owners, marketers, writers and developers alike. You do not need to install anything or create an account, it works on phones as well as on desktop computers, and the results are plain text you can paste into any CMS, spreadsheet, code editor or ticket.
Accuracy: the rules used here are documented on the page and follow the published guidelines of the major search engines and web standards. Where a result is an approximation or a rule of thumb rather than an official limit, the page says so, so you can decide how much weight to give it.
Good practice: generated markup and files only help when they match the real page. Publish them together with the visible content they describe, test the page with the official tools from the search engines, and update the markup whenever the page changes.